Writing Business Proposals That People Will Read

Coming up with an idea for a business product or service often is easier than taking that idea to fruition. One of the first steps on this journey is creating an effective business proposal. A proposal is the roadmap to your successful launch in that it outlines the goals, objectives, and paths to achieve your desired results. A proposal needs to be given the attention it deserves, otherwise your potential business likely will remain just that – potential. That said, writing a business proposal is a demanding task. So how do you write proposals that people actually will read?

Use a business proposal template. This tool pre-articulates important proposal elements, thus saving you the time and money researching – or paying someone else to research – these items. You also ensure that the document meets a typical client’s requirements and provides a sound solution to a typical client’s needs.

Keep the proposal short and concise. Your potential clients are busy people, and likely do not have the time or the inclination to read voluminous documents. Your proposal, therefore, should be a precise guide, not a long-winded treatise. Somebody actually said that it should be short enough to arouse interest, but long to cover the subject matter. When writing a proposal, you have to find the right balance between informing and inspiring.

Use simple language. A business proposal is not a format to show how knowledgeable you are, so don’t try to impress people with jargon. Keep the language as simple as possible, without diminishing your subject matter to increase the chances of being understood.


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